JFK famously said, “ask not what your country can do for you, ask what you can do for your country.” Our client said, “what can you do for us, can you do it for ten dollars and can you have it done yesterday?”
So when they asked for a video, we delivered a game show - on time and under budget.
2018 Webby Awards Honoree: Social Video - Food & Drink
Hidden Valley Ranch would like you to believe that the secret ingredient is ranch. Actually, what makes Secret Sauce so delicious are the tiny shreds of Pentagon Papers in every bottle.
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Behind every great colonel is another smaller Asian colonel working his mouth like a puppet.
I don’t want to contribute to the biblical perception that all women are thieves, but that’s what the CMO of Old Spice thinks, and he makes millions more than I do. And rich people are always right according to mega pastor Joel Osteen.
The videos ran directly on dating apps and the radio was FM. Maybe a little AM, maybe a little HAM.
As the original running brand, Saucony decided it was time to rebrand themselves for new generations of people discovering the goodness of strapping on two shoes and earning a sweat.
In a market dedicated to being better than everyone else, we carved out an authentic position about just being better than you were yesterday.
Colonel Sanders is unhinged for fried chicken, and selling fried chicken. This man once shot someone over it (true). So when Colonel Sanders realizes that the Twitter logo is a bird, he will stop at nothing to fry and eat it.
The original plan was to tweet directly at Twitter so obsessively that they would take a restraining order against KFC. Somehow their lawyers had a problem with that, but they let us tweet once about it. Which turned into us threatening to eat Sonic the Hedgehog before finally getting admonished by Dionne Warwick.
No athletes in labs or olympic level endorsements are really needed to sell running shoes. All you have to do is remind people why they run and just how far they can go at their own pace.
Need to add
Authenticity, nostalgia, tiny ham circles. Those are a few of the ingredients I can bring to any conversation.
Something smells funny in here.
